We went to see the first group of Marketing students present their videos this week. These are the students using video without the app. Presenting an assignment via a video was something new to all of these students and even though there was some resistance to this in the beginning they all participated and I have to say the results were quite impressive. Their brief was to create a sales promotion or commercial which formed part of a sales action plan.
Some of the feedback….
‘I was excited about it when I first heard about it as it would allow me to be imaginative and creative.’
‘ I was nervous, however it was a creative idea’
‘I was not sure if I could make a commercial very well using this technology, but I found it interesting to do it’
‘ I was worried and unsure of how to do it’
‘It sounded interesting’
When asked about difficulties that they experienced….
‘ It was difficult for everyone as many of us did not have the required techology’
‘ I am not an expert in using a computer and especially movie making’
‘Editing was hard – finding resources was difficult’
When asked if they would be happy to use video assessment again most students said yes. However a consistent message was that they needed more instruction on how to use equipment/edit/upload etc. I guess we assumed that they had these skills already. It will be interesting when we trial the app as it will allow us to include instructions which will assist the students. Initially I thought these instructions did not have to be very technical but now we have had this feedback we will make sure that all the steps are very clear for them to follow.
I have been talking with Carolyn, a Lecturer who teaches Gastronomy within the Le Cordon Bleu program and she is very interested in being involved in the trial with the app. As all our classes have basically finished for the year we are going to introduce this to her students in January 2013. She has some great ideas of how we can trial the app with her groups and they should be interesting as the assessments are all centred around food and wine and cooking and service!
This week has been an interesting exercise and we will look forward to the second group (also without the app) next week.